(This is a sub-post because it looks more professional.) Blogging, Marketing, SEO, SEM, PPC

Tales of a New-to-New-Media Blogger

Thursday, December 22, 2016

Privacy Policy Campaign Smile


This privacy policy governs your use of the software application Campaign Smile (“Application”) for mobile devices that was created by  Campaign Smile. The Application is Alarm reminder to smile daily 


What information does the Application obtain and how is it used?

User Provided Information 
The Application obtains the information you provide when you download and register the Application. Registration with us is optional. However, please keep in mind that you may not be able to use some of the features offered by the Application unless you register with us.

When you register with us and use the Application, you generally provide (a) your name, email address, age, user name, password and other registration information; (b) transaction-related information, such as when you make purchases, respond to any offers, or download or use applications from us; (c) information you provide us when you contact us for help; (d) credit card information for purchase and use of the Application, and; (e) information you enter into our system when using the Application, such as contact information and project management information.
We may also use the information you provided us to contact your from time to time to provide you with important information, required notices and marketing promotions.
Automatically Collected Information 

In addition, the Application may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile devices unique device ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use the Application. 


Does the Application collect precise real time location information of the device?

This Application does not collect precise information about the location of your mobile device. 

Do third parties see and/or have access to information obtained by the Application?

Only aggregated, anonymized data is periodically transmitted to external services to help us improve the Application and our service. We will share your information with third parties only in the ways that are described in this privacy statement.
We may disclose User Provided and Automatically Collected Information:
  • as required by law, such as to comply with a subpoena, or similar legal process;
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
  • with our trusted services providers who work on our behalf, do not have an independent use of the information we disclose to them, and have agreed to adhere to the rules set forth in this privacy statement.
  • if Campaign Smile is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of this information, as well as any choices you may have regarding this information.

What are my opt-out rights?

You can stop all collection of information by the Application easily by uninstalling the Application. You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network. You can also request to opt-out via email, at campaignsmile123@gmail.com.

Data Retention Policy, Managing Your Information

We will retain User Provided data for as long as you use the Application and for a reasonable time thereafter. We will retain Automatically Collected information for up to 24 months and thereafter may store it in aggregate. If you’d like us to delete User Provided Data that you have provided via the Application, please contact us at privacy@applicationsite.com and we will respond in a reasonable time. Please note that some or all of the User Provided Data may be required in order for the Application to function properly.


We do not use the Application to knowingly solicit data from or market to children under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at campaignsmile123@gmail.com . We will delete such information from our files within a reasonable time.



We are concerned about safeguarding the confidentiality of your information. We provide physical, electronic, and procedural safeguards to protect information we process and maintain. For example, we limit access to this information to authorized employees and contractors who need to know that information in order to operate, develop or improve our Application. Please be aware that, although we endeavor provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.


This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy on this site and informing you via email or text message. You are advised to consult this Privacy Policy regularly for any changes, as continued use is deemed approval of all changes. You can check the history of this policy by this site.

Your Consent

By using the Application, you are consenting to our processing of your information as set forth in this Privacy Policy now and as amended by us. "Processing,” means using cookies on a computer/hand held device or using or touching information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information, all of which activities will take place in the United States. If you reside outside the United States your information will be transferred, processed and stored there under United States privacy standards. 

Contact us

If you have any questions regarding privacy while using the Application, or have questions about our practices, please contact us via email at campaignsmile123@gmail.com.

Wednesday, December 26, 2012

Setting up an Ad Campaign

Example: Walden College

Each thing is its own dedicated budget:
Budget only on campaign level.

Separated according to subjects:

Campaign Education

Education: General Online
Education: Distance
Education: Degree Online
Education: General
- - - - - - - - - - - - - - - - - - - - - -

How do you see which ads do better?
Ads tab   % served  - learn what are better ad copy.

Monday, December 24, 2012

Ad Groups, Campaign Set-Up

Separate AdGroups for Different Thematic Key Word:
AdGroups- Specific Thematic groups that fall within a campaign.

Can have several ads and shows you which is most checked. (Ad Optimizer).

Ad Copy:
1) No All CAPS
2) not more than 2!!
3) Can't use superlatives- ie, best, greatest, highest (unless has study supportted)

Description: second line: Call to Action
                                    Degree of Urgency ie- save % off.
                                    Free trial membership

Odds and Ends:
Call Metrics- $1 a call- tracked

Can budget and set language settings with each campaign.
Don't want to burn all $ on one campaign.

Wednesday, December 19, 2012

Setting Up Ad Campaigns- Matches

Setting up Ad Campaigns and AdGroups in Google Adwords:

Organization is key.
First edit devices- (because we don't want to waste $)

Match Types:

1) Broad Match: Most expensive and most impressions. But irrelevant to audience you may not want.

2) Phrase Match: Quotations around keywords

3) Exact Match: Only showed [    ] - most efficient - with cost and traffic, but not much volume.

4) Negative Match: Block when users use certain words in queries. Put a - sign before the word.
Every week look at Queries to see what's NOT good or relevant and then make them negative.

To be continued with setting up Adgroups.

Tuesday, November 13, 2012

Some SEM Jargon, but Important. CPA and CPL Explained.

CPA= Cost Per Acquisition-
My understanding is that whenever there is a click that leads to a conversion, the company will pay a certain price. In this case we will use $31.
Company X is willing to pay us $31 each time they get a click and a conversion.
We want to get that down to US having to pay only $20 to get a click to conversion.
This way, if we pay the 20 and get a click-conversion, we make $11 profit on that click.

CPL= Cost Per Lead-
Spend divided by total leads received.  For example: Every ten clicks a conversion to make $25 and we make $1.24.

Facts Driven Data.

We must win the bids.

Side tip:
Download Adwords Editor to make life easier when making ads.

Tuesday, October 30, 2012

WOMM vs. Paid Online Advertising

Although I have been working for Escalate since December 2011, I am still convinced that digital advertising is the way to go.

Don't get me wrong, I am also convinced that WOMM (Word of Mouth Marketing) and Experiential Marketing work as well.  I have seen it work over the past few months.

Our company also has a strong "Social Media" team, which helps with follow-up and execution of the "experience" and WOMM.

I have finally come to see, though, that digital media advertising and WOMM are NOT a contradiction.
Which works better? There is not hard core proof, nor does there need to be any.
BOTH work and I believe strongly that BOTH are necessary.

SO, as soon as I get my final pieces together, I will propose that Escalate begin to feature a paid online marketing campaign for their clients as well.

Let's see what happens.