(This is a sub-post because it looks more professional.) Blogging, Marketing, SEO, SEM, PPC

Tales of a New-to-New-Media Blogger



Monday, February 27, 2012

Online Marketing Companies

A while back, when I was in search of a job with an online marketing/SEM component, I was recommended to apply for jobs as an Account Manager.  I was also recommended to try to steer away from small companies which may be a bit sketchy and to stick to big solid ones.

I never got to applying to all, but below are some companies I was recommended to check out.

1) Pulse 360i
2) MediaBistro
3) Martini Media
4) Business Insider
5) Yahoo.com
6) NY Magazine
7) Joseph Jacobs
8) Linkedin.com
9) about.com
10) the knot
11) Americangreetings.com


From Robert Schmerler, Senior Online Advertising Sales at Huffington Post.

Monday, February 13, 2012

Ten Tips to Increase Your Site's Visibilty in Google.... continued

Welcome back!
In the last post we had tips 1-5.
Here we will continue with tips 6-10.

6. Make sure any important or timely pages on your site have a link from another page on your site' that's already indexed with Google.  For example, you might link to your "New Promotions!" page from your site's homepage.


7. Place the core navigation and content of your site in text, optionally using JavaScript or Flash to enhance.

8. Use ALT attributes for images.  Google can't understand images, so you must help by categorizing them properly.  ALT attributes are like meta tags for images. They provide additional information directly in the tag and are shown when a user cannot view the image. 

9. To make sure Google crawlers can read your site, try checking your site using a mobile phone.

10. Although traffic from Google and other search engines is great, you must always remember to provide your users with a great experience.  They will bookmark and share your site.  You can use Google Analytics and Google Website Optimizer to measure and test your changes in design and usability.

These are helpful sites from Google.

Webmaster Guidelines:
www.google.com/webmasters/guidelines.html
SEO Starter Guide:
http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html

These are awesome sites!

Stay tuned for more new media tips!!!