I'm still in Israel and as you all can see have not blogged in almost a month! Too much "vacation mode", but I am back on the saddle.
Continuing, as promised, with the Sphinncon highlights and all the new things I learned about new media, SEO, google rankings, lead generation, online marketing, PPC etc.
I managed to jump from conference room to conference room because there were two different tracks going on the same time and I wanted to hear as much variety as I could. Ok, so here are all the tidbits I picked up - without further ado.
SEO TIPS
+ Gil Reich of http://www.answer.com/ said that you can't trust google searches when hiring SEO consultants. You need references.
+ Uri Breitman of TBWA/DIGITAL - said you need to check keyword searches analytics every day - there are always new queries for keywords.
PAID SEARCH TIPS
+ Chris Sherman- Executive Editor of Search Engine Land & President of Searchwise - said to always test your landing page- and keep optimizing it. (Landing Page= the page where people are first brought to where the purpose is to persuade the customer to make a sale.)
+ Alex Chernowsky- landing pages should NOT be the homepage - visitors will get lost.
Leads ---> Sales ---> CPC. Need a BIG prominent title - highlight a word. Need trust indicators on your site if you are selling something. Some examples are icons like - McAfee secure, 100% guarantee, media, cnn.com etc. Then, have a "call to action" at the bottom.
Side Note: CTR= Click Through Rate
This next idea is awesome!!!.....
+ Dan Perach- PPCPROZ- a mobile phone feature - you can google local businesses and then call the links straight! The "links" are dialable.
+ Asaf Paz- A Google Seminar Leader, WEBSEM- who is a certified AdWords trainer added that 97% of new visitors do NOT convert. It's a cookie-based link (called Remarketing) so it can last only if that user stays on the same computer.
Also, he adds, that before trying to drive more traffic by PPC, you need a good CTR, which So first you must have a good site- a good "landing page" before bringing people to it.
More to come... LOTS more to come.
Thursday, January 27, 2011
Sunday, January 9, 2011
The Sphinncon Conference in Jerusalem, Israel 2011 -Online Marketing Expo
There is no way my experience today could be just a day's worth of a post, so it will have to continue on as a series to get out all of the wealth of information I gained today at the Sphinncon Israel Conference.
Firstly, I will start by giving a backgroud and setting. As per my last post, I was put in touch with some Israeli Online Marketing companies. That's when I got wind of an annual massive conference that takes place in Jerusalem - for all of the TOP online media professionals in Israel and beyond.
It cost me 100 dollars to register and was held at the Inbal Hotel. The registration started at 7:30 AM and I arrived arrived arounnd 8 although the actual seminars did not begin until about 9. The program had back-to-back forums starting from 9AM lasting until 5:45 AM with a one hour lunch in the middle.
To be honest, a lot of what was discussed I actually already knew from blogging here. :) But, that is not to say that I did not learn A LOT of nice new stuff as well. Also, this blog helped me tremendously by just being able to follow along with all of the new media jargon. That was a huge plus or else I would have been lost!
To be honest, it was a bit humbling sitting in a room with hundreds of people who were tops in SEO, PPC, Analytics, Link Building, Social Media etc.
Also, although I find this to be cool and exciting, it kind of bothers me how obsessed everyone is with google. And the heavy attachment to people and technology. It's almost like turning google and technology into a "G-d" and that these classes are their "Bible."
But... I digress... I guess it still is a 'honest' profession and undeniably the wave of the future (and present.)
So the people at the conference seemed to definitely be on top of their game.
I left before the last seminar because I felt I had absorbed enough info for one day - and didn't let the 100 bucks hold me back.
I did make a few contacts - one particular presenter Charles Kalech whom I spoke with about my idea of working to get new clients for SEO and online marketing companies.
Next post will have more info more specifically on what new "new media" stuff I learnt. Stay tuned because it's a lot of nice juicy highlights from top people.
Shalom from Israel!
Firstly, I will start by giving a backgroud and setting. As per my last post, I was put in touch with some Israeli Online Marketing companies. That's when I got wind of an annual massive conference that takes place in Jerusalem - for all of the TOP online media professionals in Israel and beyond.
It cost me 100 dollars to register and was held at the Inbal Hotel. The registration started at 7:30 AM and I arrived arrived arounnd 8 although the actual seminars did not begin until about 9. The program had back-to-back forums starting from 9AM lasting until 5:45 AM with a one hour lunch in the middle.
To be honest, a lot of what was discussed I actually already knew from blogging here. :) But, that is not to say that I did not learn A LOT of nice new stuff as well. Also, this blog helped me tremendously by just being able to follow along with all of the new media jargon. That was a huge plus or else I would have been lost!
To be honest, it was a bit humbling sitting in a room with hundreds of people who were tops in SEO, PPC, Analytics, Link Building, Social Media etc.
Also, although I find this to be cool and exciting, it kind of bothers me how obsessed everyone is with google. And the heavy attachment to people and technology. It's almost like turning google and technology into a "G-d" and that these classes are their "Bible."
But... I digress... I guess it still is a 'honest' profession and undeniably the wave of the future (and present.)
So the people at the conference seemed to definitely be on top of their game.
I left before the last seminar because I felt I had absorbed enough info for one day - and didn't let the 100 bucks hold me back.
I did make a few contacts - one particular presenter Charles Kalech whom I spoke with about my idea of working to get new clients for SEO and online marketing companies.
Next post will have more info more specifically on what new "new media" stuff I learnt. Stay tuned because it's a lot of nice juicy highlights from top people.
Shalom from Israel!
Tuesday, January 4, 2011
Account Services and My Meeting with Raphi Salem on Online Marketing
Been on a short hiatus from this blog. Holiday season had everyone busy and in vacation-mode.
But a very recent connection in the online media world was just made, thank G-d. And this meeting proved to be a wealth of information and some hope as well.
After blogging for some time about making money on the internet, rising in the ranks of search engines through SEO, Pay-Per-Click, Adwords and learning about affiliate marketing, link-building, lead generation etc ... I FINALLY met a man who is actually living out all of these concepts and not just thinking that he is!
I connected with a guy named Raphi Salem who runs a top SEO company called Salem Global, amongst other things. http://www.salemglobal.com/about-salemglobal-internet.php
He ranks the highest in the search engines for online marketing - unreal!
I do not plan to go into detail about the content of our meeting, because his business development ideas are not for me to disclose here. But, whatever he had to share seemed pretty feasible and exciting to say the least!
Plus, he already has over 100 functioning websites that are optimized to rank high in search engines and link to each other as well.
Apparently he monetizes off of mainly google ads!!!
Also, lead generation- providing warm leads for big clients like real estate agents in Israel and dentists and dermatologists. He searches google analytics monthly to check which search words are most common and then reaches out to those niche markets. Wow. Brilliant. Oh, and best part- there is a money back guarantee!
His main site was http://www.jewishweb.com/ - and from there he explained to me how he built his online empire.
He also gave me a few leads to people making money on this internet who are living in Israel.
This coming Sunday I will be in Jerusalem and am debating whether or not to spend the day at the SMX Conference http://searchmarketingexpo.com/sphinncon being held at the Inbal Hotel.
People I still need to scout out http://www.andreayager.com/
Will keep you "posted" (get it? :)
But a very recent connection in the online media world was just made, thank G-d. And this meeting proved to be a wealth of information and some hope as well.
After blogging for some time about making money on the internet, rising in the ranks of search engines through SEO, Pay-Per-Click, Adwords and learning about affiliate marketing, link-building, lead generation etc ... I FINALLY met a man who is actually living out all of these concepts and not just thinking that he is!
I connected with a guy named Raphi Salem who runs a top SEO company called Salem Global, amongst other things. http://www.salemglobal.com/about-salemglobal-internet.php
He ranks the highest in the search engines for online marketing - unreal!
I do not plan to go into detail about the content of our meeting, because his business development ideas are not for me to disclose here. But, whatever he had to share seemed pretty feasible and exciting to say the least!
Plus, he already has over 100 functioning websites that are optimized to rank high in search engines and link to each other as well.
Apparently he monetizes off of mainly google ads!!!
Also, lead generation- providing warm leads for big clients like real estate agents in Israel and dentists and dermatologists. He searches google analytics monthly to check which search words are most common and then reaches out to those niche markets. Wow. Brilliant. Oh, and best part- there is a money back guarantee!
His main site was http://www.jewishweb.com/ - and from there he explained to me how he built his online empire.
He also gave me a few leads to people making money on this internet who are living in Israel.
This coming Sunday I will be in Jerusalem and am debating whether or not to spend the day at the SMX Conference http://searchmarketingexpo.com/sphinncon being held at the Inbal Hotel.
People I still need to scout out http://www.andreayager.com/
Will keep you "posted" (get it? :)
Thursday, December 23, 2010
Facebook, LinkedIN and Online Marketing Presence Through Social Media
Hearing and reading about social media forums such as Facebook, Twitter, Buzz etc... you can just keep reading and reading about its effectiveness. However, to get a good feel for how it works, you really just need to experiment.
So, a while back, I posted how I read somewhere to include your URL
(in my case http://www.new-to-new-media.com/) in all of these social media websites- either in your profile or signature or any other place you can embed it. So, I placed mine into my LinkedIN profile as well as on my Facebook profile- oh, and in my signature in my e-mails.
I pretty much forgot about all that because, again, I wasn't looking to become an expert in social media. But this week alone I got comments- either through e-mail, on Facebook and from LinkedIN! And for the amount of effort I've put in that is pretty impressive because all I did was just embed my website URL in those 3 places and got traffic. Imagine the effectiveness of social media and online marketing if it is done by an expert!
So far I am definitely becoming convinced that this new media and online marketing stuff gets results.
Any arguments?
So, a while back, I posted how I read somewhere to include your URL
(in my case http://www.new-to-new-media.com/) in all of these social media websites- either in your profile or signature or any other place you can embed it. So, I placed mine into my LinkedIN profile as well as on my Facebook profile- oh, and in my signature in my e-mails.
I pretty much forgot about all that because, again, I wasn't looking to become an expert in social media. But this week alone I got comments- either through e-mail, on Facebook and from LinkedIN! And for the amount of effort I've put in that is pretty impressive because all I did was just embed my website URL in those 3 places and got traffic. Imagine the effectiveness of social media and online marketing if it is done by an expert!
So far I am definitely becoming convinced that this new media and online marketing stuff gets results.
Any arguments?
Thursday, December 16, 2010
Advertising Copywriter - Marketing Businesses
Now this is a very cool aspect of marketing.
ADVERTISING COPYWRITER
If you are clever with words and have a good sense of salesmanship, there are many small businesses in the community which can use these services. You can write online ads, reviews, newspaper ads, brochures, radio ads, catalogs, and more.
This probably falls under the same category as article marketing, blogging etc where just writing about something can market the business, product, service, idea or website.
ADVERTISING COPYWRITER
If you are clever with words and have a good sense of salesmanship, there are many small businesses in the community which can use these services. You can write online ads, reviews, newspaper ads, brochures, radio ads, catalogs, and more.
This probably falls under the same category as article marketing, blogging etc where just writing about something can market the business, product, service, idea or website.
Wednesday, December 15, 2010
Affiliate Marketing Insights and What I Learnt from a Date
Not to get too personal here, because I am trying to keep this strictly business, but most of the information gathered for the following post was attained through a guy I met on a "shidduch" date (blind match) this week.
The conversation turned to on-line business, e-commerce etc.
He is self-employed in some sort of telecommunications business. He sells people a way to record cellphone voicemails - People buy the service and then are sent a code or pin number via email after checkout.
Cool stuff. I don't think he even has a degree, but started off doing some sort of consulting work for a company in Israel - it was an outsourced consulting position where he had a few businesses he helped grow. When leaving the position, he asked the telecommunications company he was consulting for if they would take him on to be a part of the company and they declined. So, he went off developed his own. I forgot the name of it. It's a phenomenal idea because it does not involve ANY INVENTORY!!! It's all digital!!!!!
Here is where new media, affiliate marketing and SEO come in ...
First of all, as with ANY online company you need to work on your online marketing strategies, SEO and keyword search options. ESSENTIAL. They will not find your business on the web unless it's up there in google optimized web searches!!! Here's where it gets sticky!!
1) Firstly, he said he hired someone to work for him to enhance his SEO and even with hiring someone he needs to know as much as he can about it so he can be on top of him and cannot trust to leave it all in his hands. He said that that is a number one rule in business. Takes a lot of time and energy out of the business though.
2) Affiliate Marketers: He said that there are people who do not have their own product to sell (like he has) but they are GREAT at SEO and keyword search optimization, on-line marketing etc .. Plus they also have great conversion rates - which means that once a person does finally find their site- the "landing page", they actually follow through to checkout and buy the product! That is key. You need a LOT of marketing expertise to do all that! You can have the best product in the world- and people may never buy it- and the coolest hi-tech website and it can possibly never get found on the web!
So... what do you do if you have a great website or product but not an expert at SEO or high in the google rankings?
You find an affiliate network to belong to, or you hire an affiliate manager. They connect you with affiliates. These affiliates do not have a product to sell... they make their money off of commission by selling other people's products. Awesome idea, no? They make great websites, with very convincing landing pages, high in google rankings so they get a lot of hits and once the person commits to buying the product and click on the checkout button- they are really buying the product from the original person's site... it gets "redirected" without you even realizing!!!! The affiliates are just great promoters!!!
And truly, that is where the business lies.
3) Google Adwords - Another bombshell to me. Even though I paid to have ads put up for this blog on google searches - apparently that is no guarantee for hits of it showing up when people search the keywords I entered. There is a whole science to this it seems. So the ROI - Return on Investment for my google adwords is very low because there are "tricks" to getting the ads to show up etc... I, of course am not right now interested in learning those "tricks" but it's good to be clued in and that it's not as easy as it seemed. That's all I need to know for now.
Last but not least - Raya- my dear ambitious, thought-out entrepreneurial friend who is always a well-spring of knowledge never-ending. She recently mentioned to me in an email correspondence that she had given herself ONE WHOLE year to learn about the world of online media. That is ambitious. She has a website www.grandgifting.com that she designed completely by herself with some consulting on the side. Very impressive.
Secondly, regarding Raya, she mentioned to me that she is now involved in some Online B2B job.
This is very up my alley and I hope to explore it.
With all of my online knowledge I'm amassing hopefully it can help me in my pursuit to work remotely in the world of e-commerce.
I'm still looking to consult more about my business of connecting SEO and online marketing experts with small businesses, agencies etc to optimize websites and businesses.
The conversation turned to on-line business, e-commerce etc.
He is self-employed in some sort of telecommunications business. He sells people a way to record cellphone voicemails - People buy the service and then are sent a code or pin number via email after checkout.
Cool stuff. I don't think he even has a degree, but started off doing some sort of consulting work for a company in Israel - it was an outsourced consulting position where he had a few businesses he helped grow. When leaving the position, he asked the telecommunications company he was consulting for if they would take him on to be a part of the company and they declined. So, he went off developed his own. I forgot the name of it. It's a phenomenal idea because it does not involve ANY INVENTORY!!! It's all digital!!!!!
Here is where new media, affiliate marketing and SEO come in ...
First of all, as with ANY online company you need to work on your online marketing strategies, SEO and keyword search options. ESSENTIAL. They will not find your business on the web unless it's up there in google optimized web searches!!! Here's where it gets sticky!!
1) Firstly, he said he hired someone to work for him to enhance his SEO and even with hiring someone he needs to know as much as he can about it so he can be on top of him and cannot trust to leave it all in his hands. He said that that is a number one rule in business. Takes a lot of time and energy out of the business though.
2) Affiliate Marketers: He said that there are people who do not have their own product to sell (like he has) but they are GREAT at SEO and keyword search optimization, on-line marketing etc .. Plus they also have great conversion rates - which means that once a person does finally find their site- the "landing page", they actually follow through to checkout and buy the product! That is key. You need a LOT of marketing expertise to do all that! You can have the best product in the world- and people may never buy it- and the coolest hi-tech website and it can possibly never get found on the web!
So... what do you do if you have a great website or product but not an expert at SEO or high in the google rankings?
You find an affiliate network to belong to, or you hire an affiliate manager. They connect you with affiliates. These affiliates do not have a product to sell... they make their money off of commission by selling other people's products. Awesome idea, no? They make great websites, with very convincing landing pages, high in google rankings so they get a lot of hits and once the person commits to buying the product and click on the checkout button- they are really buying the product from the original person's site... it gets "redirected" without you even realizing!!!! The affiliates are just great promoters!!!
And truly, that is where the business lies.
3) Google Adwords - Another bombshell to me. Even though I paid to have ads put up for this blog on google searches - apparently that is no guarantee for hits of it showing up when people search the keywords I entered. There is a whole science to this it seems. So the ROI - Return on Investment for my google adwords is very low because there are "tricks" to getting the ads to show up etc... I, of course am not right now interested in learning those "tricks" but it's good to be clued in and that it's not as easy as it seemed. That's all I need to know for now.
Last but not least - Raya- my dear ambitious, thought-out entrepreneurial friend who is always a well-spring of knowledge never-ending. She recently mentioned to me in an email correspondence that she had given herself ONE WHOLE year to learn about the world of online media. That is ambitious. She has a website www.grandgifting.com that she designed completely by herself with some consulting on the side. Very impressive.
Secondly, regarding Raya, she mentioned to me that she is now involved in some Online B2B job.
This is very up my alley and I hope to explore it.
With all of my online knowledge I'm amassing hopefully it can help me in my pursuit to work remotely in the world of e-commerce.
I'm still looking to consult more about my business of connecting SEO and online marketing experts with small businesses, agencies etc to optimize websites and businesses.
Friday, December 10, 2010
Marketing Firms
Ok. So we have lots of businesses in this world. Practically everything is a business... the grocery store, doctors... even schools!! Businesses need customers - or else there is not business. A grocery store needs shoppers, a doctor needs patients and a school needs students or else there is no school!
Marketing firms: These are companies that deal solely with marketing. Businesses need time to run and manage their businesses - stock the shelves, customer service, ordering, billing... Doctors need to see their patients - they have secretary or office manager to take care of billing, patient appointments, insurance etc.
But in the meantime, they still need NEW BUSINESS. How does word get around about the new supermarket, or the new product or the new school, doctor etc...
Enter, the marketing firm. They handle all aspects promoting the business and getting the company, school or store more known to people.
Side note: This past summer I was flown out to St. Louis, MO to run a program for women and girls - giving lectures, running fun outings .. a jam packed schedule!!! Lo and behold, all that scheduling and planning, and no people. Nobody knew about it! Until word started to get around the program was almost over.
You can have an awesome product, but word needs to get out there.
I am excited to help promote other products .. that is an option for me ... especially online where the venues are endless and the world at large is your audience. There are google ads, SEO, social media, article marketing, PPC and lots of other ways to drive traffic to your sites and make your business known.
Again, I'm in now way, at this point looking to compete with the world of online marketers and social media, but I am starting to recognize its importance- an online presence and how it can drive business.
There are so many websites out there that are sleeping and with no traffic, hits or visitors.
There are also businesses and non-for-profits out there that need a website, a blog... etc.
My role would be to connect these dead websites or business without a web presence and connect them with marketing agencies. To drive the business on both ends.
I would specialize in online marketing.
I just sent an inquiry to http://www.360i.com/ an online marketing agency and asked them if they have a business development department that reaches out to get more clients.
Marketing firms: These are companies that deal solely with marketing. Businesses need time to run and manage their businesses - stock the shelves, customer service, ordering, billing... Doctors need to see their patients - they have secretary or office manager to take care of billing, patient appointments, insurance etc.
But in the meantime, they still need NEW BUSINESS. How does word get around about the new supermarket, or the new product or the new school, doctor etc...
Enter, the marketing firm. They handle all aspects promoting the business and getting the company, school or store more known to people.
Side note: This past summer I was flown out to St. Louis, MO to run a program for women and girls - giving lectures, running fun outings .. a jam packed schedule!!! Lo and behold, all that scheduling and planning, and no people. Nobody knew about it! Until word started to get around the program was almost over.
You can have an awesome product, but word needs to get out there.
I am excited to help promote other products .. that is an option for me ... especially online where the venues are endless and the world at large is your audience. There are google ads, SEO, social media, article marketing, PPC and lots of other ways to drive traffic to your sites and make your business known.
Again, I'm in now way, at this point looking to compete with the world of online marketers and social media, but I am starting to recognize its importance- an online presence and how it can drive business.
There are so many websites out there that are sleeping and with no traffic, hits or visitors.
There are also businesses and non-for-profits out there that need a website, a blog... etc.
My role would be to connect these dead websites or business without a web presence and connect them with marketing agencies. To drive the business on both ends.
I would specialize in online marketing.
I just sent an inquiry to http://www.360i.com/ an online marketing agency and asked them if they have a business development department that reaches out to get more clients.
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