Example: Walden College
Each thing is its own dedicated budget:
Budget only on campaign level.
Separated according to subjects:
Campaign Education
AdGroups:
Education: General Online
Education: Distance
Education: Degree Online
Education: General
- - - - - - - - - - - - - - - - - - - - - -
How do you see which ads do better?
Ads tab % served - learn what are better ad copy.
Join me on my journey as I learn the step-by-step basics of new media, online marketing, blogging, affiliate marketing, search engine optimization (SEO), search engine marketing (SEM)and all the stuff I never had a clue about.
(This is a sub-post because it looks more professional.) Blogging, Marketing, SEO, SEM, PPC
Tales of a New-to-New-Media Blogger
Wednesday, December 26, 2012
Monday, December 24, 2012
Ad Groups, Campaign Set-Up
Separate AdGroups for Different Thematic Key Word:
AdGroups- Specific Thematic groups that fall within a campaign.
Can have several ads and shows you which is most checked. (Ad Optimizer).
Ad Copy:
1) No All CAPS
2) not more than 2!!
3) Can't use superlatives- ie, best, greatest, highest (unless has study supportted)
Description: second line: Call to Action
Degree of Urgency ie- save % off.
Free trial membership
Odds and Ends:
Call Metrics- $1 a call- tracked
Can budget and set language settings with each campaign.
Don't want to burn all $ on one campaign.
AdGroups- Specific Thematic groups that fall within a campaign.
Can have several ads and shows you which is most checked. (Ad Optimizer).
Ad Copy:
1) No All CAPS
2) not more than 2!!
3) Can't use superlatives- ie, best, greatest, highest (unless has study supportted)
Description: second line: Call to Action
Degree of Urgency ie- save % off.
Free trial membership
Odds and Ends:
Call Metrics- $1 a call- tracked
Can budget and set language settings with each campaign.
Don't want to burn all $ on one campaign.
Wednesday, December 19, 2012
Setting Up Ad Campaigns- Matches
Setting up Ad Campaigns and AdGroups in Google Adwords:
Organization is key.
First edit devices- (because we don't want to waste $)
Match Types:
1) Broad Match: Most expensive and most impressions. But irrelevant to audience you may not want.
2) Phrase Match: Quotations around keywords
3) Exact Match: Only showed [ ] - most efficient - with cost and traffic, but not much volume.
4) Negative Match: Block when users use certain words in queries. Put a - sign before the word.
Every week look at Queries to see what's NOT good or relevant and then make them negative.
To be continued with setting up Adgroups.
Organization is key.
First edit devices- (because we don't want to waste $)
Match Types:
1) Broad Match: Most expensive and most impressions. But irrelevant to audience you may not want.
2) Phrase Match: Quotations around keywords
3) Exact Match: Only showed [ ] - most efficient - with cost and traffic, but not much volume.
4) Negative Match: Block when users use certain words in queries. Put a - sign before the word.
Every week look at Queries to see what's NOT good or relevant and then make them negative.
To be continued with setting up Adgroups.
Subscribe to:
Posts (Atom)