A while back, when I was in search of a job with an online marketing/SEM component, I was recommended to apply for jobs as an Account Manager. I was also recommended to try to steer away from small companies which may be a bit sketchy and to stick to big solid ones.
I never got to applying to all, but below are some companies I was recommended to check out.
1) Pulse 360i
2) MediaBistro
3) Martini Media
4) Business Insider
5) Yahoo.com
6) NY Magazine
7) Joseph Jacobs
8) Linkedin.com
9) about.com
10) the knot
11) Americangreetings.com
From Robert Schmerler, Senior Online Advertising Sales at Huffington Post.
Monday, February 27, 2012
Monday, February 13, 2012
Ten Tips to Increase Your Site's Visibilty in Google.... continued
Welcome back!
In the last post we had tips 1-5.
Here we will continue with tips 6-10.
6. Make sure any important or timely pages on your site have a link from another page on your site' that's already indexed with Google. For example, you might link to your "New Promotions!" page from your site's homepage.
7. Place the core navigation and content of your site in text, optionally using JavaScript or Flash to enhance.
8. Use ALT attributes for images. Google can't understand images, so you must help by categorizing them properly. ALT attributes are like meta tags for images. They provide additional information directly in the tag and are shown when a user cannot view the image.
9. To make sure Google crawlers can read your site, try checking your site using a mobile phone.
10. Although traffic from Google and other search engines is great, you must always remember to provide your users with a great experience. They will bookmark and share your site. You can use Google Analytics and Google Website Optimizer to measure and test your changes in design and usability.
These are helpful sites from Google.
Webmaster Guidelines:
www.google.com/webmasters/guidelines.html
SEO Starter Guide:
http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html
These are awesome sites!
Stay tuned for more new media tips!!!
In the last post we had tips 1-5.
Here we will continue with tips 6-10.
6. Make sure any important or timely pages on your site have a link from another page on your site' that's already indexed with Google. For example, you might link to your "New Promotions!" page from your site's homepage.
7. Place the core navigation and content of your site in text, optionally using JavaScript or Flash to enhance.
8. Use ALT attributes for images. Google can't understand images, so you must help by categorizing them properly. ALT attributes are like meta tags for images. They provide additional information directly in the tag and are shown when a user cannot view the image.
9. To make sure Google crawlers can read your site, try checking your site using a mobile phone.
10. Although traffic from Google and other search engines is great, you must always remember to provide your users with a great experience. They will bookmark and share your site. You can use Google Analytics and Google Website Optimizer to measure and test your changes in design and usability.
These are helpful sites from Google.
Webmaster Guidelines:
www.google.com/webmasters/guidelines.html
SEO Starter Guide:
http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html
These are awesome sites!
Stay tuned for more new media tips!!!
Wednesday, January 11, 2012
Google Search - SEO - 10 Tips
Ten Tips to Increase Your Site's Visibility in Google Search
1) Sign up for webmaster tools: google.com/webmasters/tools/. It's a free set of tools that provide detailed reports about your pages visibility on Google.
2) Make sure your page includes terms they actually searched for as part of the natural language, not just in bullets or as an isolated list of keywords.
3) Use appropriate titles relevant for each page so they are directly visible in the search results. Also make your headings (<h1>, <h2>, etc) compelling and useful.
4) Provide good description meta-tags. They often are extracted and displayed in Google's search results if they are high quality.
5) Make your URL simple and so they make it easier to understand what your pages are about.
TO BE CONTINUED!!
Stay tuned...
1) Sign up for webmaster tools: google.com/webmasters/tools/. It's a free set of tools that provide detailed reports about your pages visibility on Google.
2) Make sure your page includes terms they actually searched for as part of the natural language, not just in bullets or as an isolated list of keywords.
3) Use appropriate titles relevant for each page so they are directly visible in the search results. Also make your headings (<h1>, <h2>, etc) compelling and useful.
4) Provide good description meta-tags. They often are extracted and displayed in Google's search results if they are high quality.
5) Make your URL simple and so they make it easier to understand what your pages are about.
TO BE CONTINUED!!
Stay tuned...
Tuesday, November 22, 2011
Writing Ad Copy - Tips for Paid Search
10 Tips to Test in Your Ads
1) Include www in the display URL
2) Include a keyword on each line of your Ad
3) Include a keyword or promotion at the end of the display URL
4) Include numbers and special characters such as # $ % & * + =
5) Add ! after a call to action
6) Include the word "free"
7) Include exact price of a product
8) Include a special promotion such as a coupon code, free shipping or sale
9) Stress urgency - today, now, limited time offer, etc.
10) Capitalize most words in your ad text
Taken from SphinnCon 2010 / J-Town Productions Ltd.
1) Include www in the display URL
2) Include a keyword on each line of your Ad
3) Include a keyword or promotion at the end of the display URL
4) Include numbers and special characters such as # $ % & * + =
5) Add ! after a call to action
6) Include the word "free"
7) Include exact price of a product
8) Include a special promotion such as a coupon code, free shipping or sale
9) Stress urgency - today, now, limited time offer, etc.
10) Capitalize most words in your ad text
Taken from SphinnCon 2010 / J-Town Productions Ltd.
Monday, October 31, 2011
Making Millions with Affiliate Marketing
I met with a guy yesterday who is the digitial advertising business and works for one of the TOP online conglomerates around.
He manages the digital advertising of some of the most expensive online ads and websites.
We discussed one of his clients. He told me that this client nets around $500,000 a MONTH purely from affiliate marketing!!!
His client has no inventory, has no brick and mortar shop and nothing to sell.
The way it works is:
He is an affiliate of other companies.
For example: A company has a website that sells expensive jewelry.
An affiliate signs up with that company as an affiliate.
The affiliate invests money in paid advertising in the best positions on the web.
(This is the only expenditure of the affiliate)
Once the ad is clicked on, the customer is directed to the main website, in this case, the jewelry site.
If the customer decides to buy a product, a nice commission is sent to the affiliate.
There is a third party software that manages the amounts of clicks that are brought in through the affiliate's advertising.
So wise affiliates know 2 things:
1) Which e-commerce websites are the most in demand and pay highest affililate commissions.
2) Where to spend their money in advertising.
He manages the digital advertising of some of the most expensive online ads and websites.
We discussed one of his clients. He told me that this client nets around $500,000 a MONTH purely from affiliate marketing!!!
His client has no inventory, has no brick and mortar shop and nothing to sell.
The way it works is:
He is an affiliate of other companies.
For example: A company has a website that sells expensive jewelry.
An affiliate signs up with that company as an affiliate.
The affiliate invests money in paid advertising in the best positions on the web.
(This is the only expenditure of the affiliate)
Once the ad is clicked on, the customer is directed to the main website, in this case, the jewelry site.
If the customer decides to buy a product, a nice commission is sent to the affiliate.
There is a third party software that manages the amounts of clicks that are brought in through the affiliate's advertising.
So wise affiliates know 2 things:
1) Which e-commerce websites are the most in demand and pay highest affililate commissions.
2) Where to spend their money in advertising.
Sunday, October 2, 2011
Mobile and Local Search Results
Mobile internet usage is skyrocketing globally. Searches on mobile devices are often local results.
Your websites should be mobile compliant- a tip from Olivier Amar and independent marketing consultant at PointUp media.
Additionally, every month you should list yourself onto different websites that keep you on top of local searches. Examples of local sites are google, yahoo, bing, yelp, facebook, Better Business Bureau, citysearch.com, zagat.com.
Your websites should be mobile compliant- a tip from Olivier Amar and independent marketing consultant at PointUp media.
Additionally, every month you should list yourself onto different websites that keep you on top of local searches. Examples of local sites are google, yahoo, bing, yelp, facebook, Better Business Bureau, citysearch.com, zagat.com.
Analytics and Competitive Analysis
Search Engine Marketing (SEM) is not just about organic or paid listings. Even if you rank well for a keyword- you need to convert on that traffic - or else what good is it? You can use analtyics tools to track the success of your online marketing, but also to pick up on what your customers are doing.
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