10 Tips to Test in Your Ads
1) Include www in the display URL
2) Include a keyword on each line of your Ad
3) Include a keyword or promotion at the end of the display URL
4) Include numbers and special characters such as # $ % & * + =
5) Add ! after a call to action
6) Include the word "free"
7) Include exact price of a product
8) Include a special promotion such as a coupon code, free shipping or sale
9) Stress urgency - today, now, limited time offer, etc.
10) Capitalize most words in your ad text
Taken from SphinnCon 2010 / J-Town Productions Ltd.
Tuesday, November 22, 2011
Monday, October 31, 2011
Making Millions with Affiliate Marketing
I met with a guy yesterday who is the digitial advertising business and works for one of the TOP online conglomerates around.
He manages the digital advertising of some of the most expensive online ads and websites.
We discussed one of his clients. He told me that this client nets around $500,000 a MONTH purely from affiliate marketing!!!
His client has no inventory, has no brick and mortar shop and nothing to sell.
The way it works is:
He is an affiliate of other companies.
For example: A company has a website that sells expensive jewelry.
An affiliate signs up with that company as an affiliate.
The affiliate invests money in paid advertising in the best positions on the web.
(This is the only expenditure of the affiliate)
Once the ad is clicked on, the customer is directed to the main website, in this case, the jewelry site.
If the customer decides to buy a product, a nice commission is sent to the affiliate.
There is a third party software that manages the amounts of clicks that are brought in through the affiliate's advertising.
So wise affiliates know 2 things:
1) Which e-commerce websites are the most in demand and pay highest affililate commissions.
2) Where to spend their money in advertising.
He manages the digital advertising of some of the most expensive online ads and websites.
We discussed one of his clients. He told me that this client nets around $500,000 a MONTH purely from affiliate marketing!!!
His client has no inventory, has no brick and mortar shop and nothing to sell.
The way it works is:
He is an affiliate of other companies.
For example: A company has a website that sells expensive jewelry.
An affiliate signs up with that company as an affiliate.
The affiliate invests money in paid advertising in the best positions on the web.
(This is the only expenditure of the affiliate)
Once the ad is clicked on, the customer is directed to the main website, in this case, the jewelry site.
If the customer decides to buy a product, a nice commission is sent to the affiliate.
There is a third party software that manages the amounts of clicks that are brought in through the affiliate's advertising.
So wise affiliates know 2 things:
1) Which e-commerce websites are the most in demand and pay highest affililate commissions.
2) Where to spend their money in advertising.
Sunday, October 2, 2011
Mobile and Local Search Results
Mobile internet usage is skyrocketing globally. Searches on mobile devices are often local results.
Your websites should be mobile compliant- a tip from Olivier Amar and independent marketing consultant at PointUp media.
Additionally, every month you should list yourself onto different websites that keep you on top of local searches. Examples of local sites are google, yahoo, bing, yelp, facebook, Better Business Bureau, citysearch.com, zagat.com.
Your websites should be mobile compliant- a tip from Olivier Amar and independent marketing consultant at PointUp media.
Additionally, every month you should list yourself onto different websites that keep you on top of local searches. Examples of local sites are google, yahoo, bing, yelp, facebook, Better Business Bureau, citysearch.com, zagat.com.
Analytics and Competitive Analysis
Search Engine Marketing (SEM) is not just about organic or paid listings. Even if you rank well for a keyword- you need to convert on that traffic - or else what good is it? You can use analtyics tools to track the success of your online marketing, but also to pick up on what your customers are doing.
Friday, July 22, 2011
Why am I Interning at Salem Global Website Marketing Firm?
In random order- the reasons why I am interning at Salem Global:
1) Raphi is a REALLY nice guy. It's also refreshing to be around someone so innovative and entrepreneurial. And another thing, he is very honest.
2) In this transitional period of finding my next project (job/career-wise) -it's a good way to keep busy.
3) Learning some interesting new skills that I never had before. Computer technical HTML programming as well as online marketing strategies are examples of new information. I enjoy the level of healthy intellectual stimulation I am receiving from it -and just as some people enjoy taking a photography class or knitting class- it's as if I am taking a summer online marketing-computers class. I am really learning loads by the day and enjoying it- purely for the sake of knowledge.
4) In reference to reason #3- yes, there are added benefits to just "knowing" the information.
Possible ways to utilize the knowledge.
a) I can start my own SEO or online marketing/social media consulting firm. I can establish my own client-base and work on marketing small businesses online.
b) Even if I do not start an online marketing company - I can use the site optimization and website marketing tools for any online business or website I may ever build.
1) Raphi is a REALLY nice guy. It's also refreshing to be around someone so innovative and entrepreneurial. And another thing, he is very honest.
2) In this transitional period of finding my next project (job/career-wise) -it's a good way to keep busy.
3) Learning some interesting new skills that I never had before. Computer technical HTML programming as well as online marketing strategies are examples of new information. I enjoy the level of healthy intellectual stimulation I am receiving from it -and just as some people enjoy taking a photography class or knitting class- it's as if I am taking a summer online marketing-computers class. I am really learning loads by the day and enjoying it- purely for the sake of knowledge.
4) In reference to reason #3- yes, there are added benefits to just "knowing" the information.
Possible ways to utilize the knowledge.
a) I can start my own SEO or online marketing/social media consulting firm. I can establish my own client-base and work on marketing small businesses online.
b) Even if I do not start an online marketing company - I can use the site optimization and website marketing tools for any online business or website I may ever build.
Thursday, July 14, 2011
Interning at Salem Global, SEO, HTML
Began an internship yesterday at Salem Global - a NYC based Online Marketing Firm. I thought it would be worth my while to learn some more of the basics of online marketing firsthand.
He manages a few online accounts- their website marketing and social media - including: facebook, LinkedIn, Twitter etc. He also specializes in SEO- Search Engine Optimization of websites showing up in searches in Google, Bing and Yahoo.
SEO is maintained on a regular basis for each company. They do this by checking analytics and keyword searches- using google analytics and a program called WebCEO- which shows you how high the rankings are of that site and the changes over the days. (Looks kind of like the stock market stats.)
On my first day - yesterday, I already learnt some basic HTML and created a mini-HTML document using the skills I learnt through an online tutorial. It's actually kind of fun!!! You see a bunch of code and plug it in according to the directions- then you see the results show up in a real readable form! The cool thing is - it just looks and sounds much harder than it really is- trust me. You just need some time and patience, but it is very understandable.
I will not be creating websites with this info, but the knowledge is important to make necessary tweaks and edit to website HTML in order to optimize the sites with appropriate data (or meta-data). The stuff hidden in the code can really increase the rankings of a site- a VERY big trick to the trade of optimizing sites.
Stay tuned for more...
He manages a few online accounts- their website marketing and social media - including: facebook, LinkedIn, Twitter etc. He also specializes in SEO- Search Engine Optimization of websites showing up in searches in Google, Bing and Yahoo.
SEO is maintained on a regular basis for each company. They do this by checking analytics and keyword searches- using google analytics and a program called WebCEO- which shows you how high the rankings are of that site and the changes over the days. (Looks kind of like the stock market stats.)
On my first day - yesterday, I already learnt some basic HTML and created a mini-HTML document using the skills I learnt through an online tutorial. It's actually kind of fun!!! You see a bunch of code and plug it in according to the directions- then you see the results show up in a real readable form! The cool thing is - it just looks and sounds much harder than it really is- trust me. You just need some time and patience, but it is very understandable.
I will not be creating websites with this info, but the knowledge is important to make necessary tweaks and edit to website HTML in order to optimize the sites with appropriate data (or meta-data). The stuff hidden in the code can really increase the rankings of a site- a VERY big trick to the trade of optimizing sites.
Stay tuned for more...
Wednesday, May 25, 2011
E-Commerce, eBay, Amazon.com - Selling Online
It's about time for a May post. With spring fever in the air it's hard to keep track of the blog- but it's still happening.
More on making money on-line.
Seems that no matter what you are selling - it can be the deal of the century- but if your site is not high ranking in the search engine results you are not selling anything. It's all a search engine game. Whether you are paying to have your ads show up in the top google searches (known as PPC- Pay Per Click) or you have your site "optimized" (SEO- see past posts on Search Engine Optimization) to show up as one of the first few sites when people "google" your product.
Nobody will even know you exist if you are not showing up there.
Your website can be beautiful and have all of the key components to a graphically organized site, but if people cannot find it, it won't get you too far.
The SEO world is highly competitive. Everyone wants to be on the top of google - whether they pay to get there through ad search keywords or organically showing up in friendly searches. It's all a ranking war. The analytics behind the scene is what is really controlling what you see when you type in your requests.
So how is one to succeed at selling stuff on-line? How do you get your products noticed and at the top?
Three practical options I have found, but I am still learning and open to suggestions:
1) Pay someone to get you up there. That can be costly, but may be an investment you must make if you need to invest more of your time in the operations of the business rather than the marketing.
2) Learn the SEO, PPC analytics world on your own. This in it of itself is a full time job- so check out option #1. Although you may outsource your SEO though, it's a good thing to be educated and know what is expected. You do not want to be taken for a ride.
3) If you can't beat 'em join 'em. Since facebook, eBay and amazon already seem to have risen to the top of the website world, why try to beat them. Just set up your online business through one of those popular, most-visited eCommerce sites and set-up shop without worrying about SEO.
The only problem left is... what to sell. I am open to suggestions. Please feel free to post your ideas.
More on making money on-line.
Seems that no matter what you are selling - it can be the deal of the century- but if your site is not high ranking in the search engine results you are not selling anything. It's all a search engine game. Whether you are paying to have your ads show up in the top google searches (known as PPC- Pay Per Click) or you have your site "optimized" (SEO- see past posts on Search Engine Optimization) to show up as one of the first few sites when people "google" your product.
Nobody will even know you exist if you are not showing up there.
Your website can be beautiful and have all of the key components to a graphically organized site, but if people cannot find it, it won't get you too far.
The SEO world is highly competitive. Everyone wants to be on the top of google - whether they pay to get there through ad search keywords or organically showing up in friendly searches. It's all a ranking war. The analytics behind the scene is what is really controlling what you see when you type in your requests.
So how is one to succeed at selling stuff on-line? How do you get your products noticed and at the top?
Three practical options I have found, but I am still learning and open to suggestions:
1) Pay someone to get you up there. That can be costly, but may be an investment you must make if you need to invest more of your time in the operations of the business rather than the marketing.
2) Learn the SEO, PPC analytics world on your own. This in it of itself is a full time job- so check out option #1. Although you may outsource your SEO though, it's a good thing to be educated and know what is expected. You do not want to be taken for a ride.
3) If you can't beat 'em join 'em. Since facebook, eBay and amazon already seem to have risen to the top of the website world, why try to beat them. Just set up your online business through one of those popular, most-visited eCommerce sites and set-up shop without worrying about SEO.
The only problem left is... what to sell. I am open to suggestions. Please feel free to post your ideas.
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