Setting up Ad Campaigns and AdGroups in Google Adwords:
Organization is key.
First edit devices- (because we don't want to waste $)
Match Types:
1) Broad Match: Most expensive and most impressions. But irrelevant to audience you may not want.
2) Phrase Match: Quotations around keywords
3) Exact Match: Only showed [ ] - most efficient - with cost and traffic, but not much volume.
4) Negative Match: Block when users use certain words in queries. Put a - sign before the word.
Every week look at Queries to see what's NOT good or relevant and then make them negative.
To be continued with setting up Adgroups.
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