It's about time for a May post. With spring fever in the air it's hard to keep track of the blog- but it's still happening.
More on making money on-line.
Seems that no matter what you are selling - it can be the deal of the century- but if your site is not high ranking in the search engine results you are not selling anything. It's all a search engine game. Whether you are paying to have your ads show up in the top google searches (known as PPC- Pay Per Click) or you have your site "optimized" (SEO- see past posts on Search Engine Optimization) to show up as one of the first few sites when people "google" your product.
Nobody will even know you exist if you are not showing up there.
Your website can be beautiful and have all of the key components to a graphically organized site, but if people cannot find it, it won't get you too far.
The SEO world is highly competitive. Everyone wants to be on the top of google - whether they pay to get there through ad search keywords or organically showing up in friendly searches. It's all a ranking war. The analytics behind the scene is what is really controlling what you see when you type in your requests.
So how is one to succeed at selling stuff on-line? How do you get your products noticed and at the top?
Three practical options I have found, but I am still learning and open to suggestions:
1) Pay someone to get you up there. That can be costly, but may be an investment you must make if you need to invest more of your time in the operations of the business rather than the marketing.
2) Learn the SEO, PPC analytics world on your own. This in it of itself is a full time job- so check out option #1. Although you may outsource your SEO though, it's a good thing to be educated and know what is expected. You do not want to be taken for a ride.
3) If you can't beat 'em join 'em. Since facebook, eBay and amazon already seem to have risen to the top of the website world, why try to beat them. Just set up your online business through one of those popular, most-visited eCommerce sites and set-up shop without worrying about SEO.
The only problem left is... what to sell. I am open to suggestions. Please feel free to post your ideas.
More on making money on-line.
Seems that no matter what you are selling - it can be the deal of the century- but if your site is not high ranking in the search engine results you are not selling anything. It's all a search engine game. Whether you are paying to have your ads show up in the top google searches (known as PPC- Pay Per Click) or you have your site "optimized" (SEO- see past posts on Search Engine Optimization) to show up as one of the first few sites when people "google" your product.
Nobody will even know you exist if you are not showing up there.
Your website can be beautiful and have all of the key components to a graphically organized site, but if people cannot find it, it won't get you too far.
The SEO world is highly competitive. Everyone wants to be on the top of google - whether they pay to get there through ad search keywords or organically showing up in friendly searches. It's all a ranking war. The analytics behind the scene is what is really controlling what you see when you type in your requests.
So how is one to succeed at selling stuff on-line? How do you get your products noticed and at the top?
Three practical options I have found, but I am still learning and open to suggestions:
1) Pay someone to get you up there. That can be costly, but may be an investment you must make if you need to invest more of your time in the operations of the business rather than the marketing.
2) Learn the SEO, PPC analytics world on your own. This in it of itself is a full time job- so check out option #1. Although you may outsource your SEO though, it's a good thing to be educated and know what is expected. You do not want to be taken for a ride.
3) If you can't beat 'em join 'em. Since facebook, eBay and amazon already seem to have risen to the top of the website world, why try to beat them. Just set up your online business through one of those popular, most-visited eCommerce sites and set-up shop without worrying about SEO.
The only problem left is... what to sell. I am open to suggestions. Please feel free to post your ideas.
