TOP SECRET!!!
FOR MY BLOG READERS ONLY!!!
Although I have been working for Escalate since December 2011, I am still convinced that digital advertising is the way to go.
Don't get me wrong, I am also convinced that WOMM (Word of Mouth Marketing) and Experiential Marketing work as well. I have seen it work over the past few months.
Our company also has a strong "Social Media" team, which helps with follow-up and execution of the "experience" and WOMM.
I have finally come to see, though, that digital media advertising and WOMM are NOT a contradiction.
Which works better? There is not hard core proof, nor does there need to be any.
BOTH work and I believe strongly that BOTH are necessary.
SO, as soon as I get my final pieces together, I will propose that Escalate begin to feature a paid online marketing campaign for their clients as well.
Let's see what happens.
