(This is a sub-post because it looks more professional.) Blogging, Marketing, SEO, SEM, PPC

Tales of a New-to-New-Media Blogger



Wednesday, December 26, 2012

Setting up an Ad Campaign

Example: Walden College

Each thing is its own dedicated budget:
Budget only on campaign level.

Separated according to subjects:

Campaign Education

AdGroups:
Education: General Online
Education: Distance
Education: Degree Online
Education: General
- - - - - - - - - - - - - - - - - - - - - -

How do you see which ads do better?
Ads tab   % served  - learn what are better ad copy.


Monday, December 24, 2012

Ad Groups, Campaign Set-Up

Separate AdGroups for Different Thematic Key Word:
AdGroups- Specific Thematic groups that fall within a campaign.

Can have several ads and shows you which is most checked. (Ad Optimizer).

Ad Copy:
1) No All CAPS
2) not more than 2!!
3) Can't use superlatives- ie, best, greatest, highest (unless has study supportted)

Description: second line: Call to Action
                                    Degree of Urgency ie- save % off.
                                    Free trial membership


Odds and Ends:
Call Metrics- $1 a call- tracked

Can budget and set language settings with each campaign.
Don't want to burn all $ on one campaign.

Wednesday, December 19, 2012

Setting Up Ad Campaigns- Matches

Setting up Ad Campaigns and AdGroups in Google Adwords:

Organization is key.
First edit devices- (because we don't want to waste $)

Match Types:

1) Broad Match: Most expensive and most impressions. But irrelevant to audience you may not want.

2) Phrase Match: Quotations around keywords

3) Exact Match: Only showed [    ] - most efficient - with cost and traffic, but not much volume.

4) Negative Match: Block when users use certain words in queries. Put a - sign before the word.
Every week look at Queries to see what's NOT good or relevant and then make them negative.

To be continued with setting up Adgroups.