Setting Up Ad Campaigns- Matches

Setting up Ad Campaigns and AdGroups in Google Adwords:

Organization is key.
First edit devices- (because we don't want to waste $)

Match Types:

1) Broad Match: Most expensive and most impressions. But irrelevant to audience you may not want.

2) Phrase Match: Quotations around keywords

3) Exact Match: Only showed [    ] - most efficient - with cost and traffic, but not much volume.

4) Negative Match: Block when users use certain words in queries. Put a - sign before the word.
Every week look at Queries to see what's NOT good or relevant and then make them negative.

To be continued with setting up Adgroups.