Continuing with the expert information gleaned from the Spinncon Israel conference sessions.
There was loads of information and valuable tips, so I will keep sharing.
ONLINE REPUTATION MANAGEMENT
+Shira Abel- from Abel Communications - says even a rep can be helpful ... as long as it is rebutted and answered to. For example, she was optimizing her business but it got a bad posting on the website. Many people responded and there turned out to be about 30 posts in the thread. She diffused the argument against the company with hardcore facts and people began responding in agreement with her as well. That got a lot of publicity from a negative comment. As long as it is handled correctly, the negative publicity can turn out in the company's favor.
+ Menachem Rosenbaum of TENS-Technology (menachem@tenswebmarketing.com) said that every result in the top 10 of google need to be with a good reputation. For example, a typical client such as a Hedge Fund in NYC with a bad rep- you want to work on their SEO results to have only good hits show up in the top 10. That is the job of the SEO manager. These SEO experts work on percentage earnings before and after the ranking changes.
+Dan Gershenfeld, CEO of Interteam- recommended to optimize LinkedIn- make sure it is current. And he talked about content writing and online PR.
keep them coming!!!
ReplyDelete