Continuing on the topic online reputation and management- ideas from the Spinnconference.
I'm going to backtrack and add why online reputation management is so critical. Searching makes it very easy for people to bring up the dirt on a company or a person's name. A growing sector is managing what results show up for a corporate or personal brand. There are experts who specialize in how to develop a reputation online or how to repair a bad rep situation and turn it into a great one! This can be done through message boards, answering comments from a thread on a message board etc. So, it's important to constantly monitor your company's online reputation, how it ranks in search engine results like google or bing AND what sites and places it is showing up within the search results. It's tricky, because depending on the company there are different ways to become "popular" online. If you are a strong financial firm or hedge fund - any speck of a bad rep can be severely damaging. But, if you are a dance studio, one bad comment made by a client can bring lots of responding comments- many in the studio's defense! The studio's online reputation manager would need to monitor the threads of comments and be on the constant lookout to colorfully steer it into the right direction and skillfully work it in their favor!
More to come on linkbuilding, analytics, mobile and local tips (VERY HOT TOPIC!) etc.
On a personal note: I have just begun an active jobsearch and am looking to work with an advertising/marketing firm or e-commerce company in the area of account management/client relations/business development. Any leads or suggestions are welcome.
Its a really great Blog.Affiliate marketing is the process by which you, the affiliate, promote the business, company, or organisation, and get duly rewarded depending on the behaviours of the visitors you attract.
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