Landing Pages

You can have all the online marketing tools in action - ie PPC (Pay-Per-Click)- Google Sponsored Ads, high organic ranking in Google - etc showing up everywhere! Those clicks lead you to a website- which is known as the "landing page."  Very nice.  You got to the site.  The key is to convert those into sales.  There needs to be somesort of call to action once the person is on the website.  So even with all of the advertising in the world, nothing will help if a person lands on your website and doesn't do anything.  You would like them to make an inquiry, call for more info, click to buy etc.  So the website itself needs to be tempting with good incentives and an honest look - to convince customers to buy from it.

For example:  Let's say you are doing a google search for plumber in your area.
So you type into the search bar: " plumber, flushing, nyc" 
A list of plumbers show up in the Ads on the sides or on top of the search results. (By the way, for all of those skeptics who think nobody clicks on those ads, how do you think google makes all of their millions???... I mean, billions???)

So you see a results that catches your eye and you click on it. 
The top result for roto-rooter plumbing.
The ad looks like this:

Roto-Rooter Plumbing - Trusted & Recommended Since 1935!
Open 24hrs. Call (718) 358-6228
rotorooter.com/PlumbingServices

Perfect.  24 hours and it has a number and a website!
You click on the site link- and it's official looking. There are coupons. And in the center of the page there is a mouse icon and banner that reads: "click here to schedule a service online!"  Plus, lots of phone numbers and all the places they serve.  Looks trustworthy- so I will either call a number or click that banner.
(Not really, because thank G-d I do not have a plumbing issue... )

So there you have it - a great ad campaign on google sponsored ads PLUS a great website that causes you to act.  In other words, a great "landing page."  With a good "conversion rate."  The hits are converted into sales.

:)