This post was apparantly drafted a while ago and was meant to be posted but never got posted.
Content Marketing - Videos, Webinars, Blogs - to attract people to the sites.
A person needs to be drawn to want to go to a particular site. The need to want to go there for a number of reasons. The site may contain promotions, valuable information possibly in a blog, e-books, videos etc.
So, like someone commented about pay-per-click - the PPC will only work if there is a webpage that they will be directed to and they have something on that page they need.
To sum up: The content marketing is what attracts people to your site - because you are offering them content that they will find helpful.
This helps give a business exposure attracting customers.
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